REELS + TIKTOKS
ORGANIC PROMOTIONAL VIDEOS
We needed a last minute ticket sales push for Carrie Underwood’s Denim & Rhinestones Tour. Our team recreated the “Before He Cheats” music video in a junk yard for promo. The video was directed and edited by me.
Penn State THON is the largest student-run philanthropy in the world that is hosted at the Bryce Jordan Center. The following reel was to increase excitement for the event with clips from the previous year.
Jelly Roll announced his Beautifully Broken Tour coming to the Bryce Jordan Center in October 2024. THe show was announced with the following reel utilizing the venue’s in house signage.
FAN ENGAGEMENT
Not everything that’s posted needs to be an admat or a graphic - let’s get the staff involved on a few fun trends! To help promote Kenny Chesney’s I Go Back Tour, we asked our staff what they were listening to.
We implemented new strategies in Spring of 2024 at the Bryce Jordan Center to capitalize on surprising moments. What better way to gift a pair of pit tickets to Drake’s biggest fans in the nose bleeds.
Fan content is the best content - especially when you have dedicated Bruce Springsteen fans waiting for the doors to open for his sold-out show at the Bryce Jordan Center!
Fans are the best part of the show! From fan fits, to asking their fave songs, we love enhancing the experience!
Sometimes - all it takes is finding a nice template to insert your photos to get your message across. This reel TikTok helped promote merch sales for Kenny Chesney’s I Go Back Tour.
Researching an artist’s show beforehand pays off! We were able to capture content of Zach heading to the stage before his record breaking performance at the Bryce Jordan Center.
FOMO…. IS REAL
When crafting day of show content for the venue, extensive research goes into which moments we should capture on socials. At the end of the night, I want to create FOMO throughout all of our platforms. I strategically plan down to the second which songs we’ll record and capitalize on. Confetti plays a HUGE part in this because well, confetti! The takeaway for our followers is that, we want them to come to a show at our venue because of the experience that they can relive in person but additionally relive on our social channels.
As a huge fan of Carrie Underwood - I knew how her fans talked online and what they were expecting from a show. There was an 8 month period between the show announce and our concert date. Carrie’s album was released during this and I strategically planned throughout tour rehearsal content of a fan favorite songs to be put onto the setlist, Poor Everybody Else. The concept of this was to take our comments throughout the 9 months of expressing this on socials and having them play throughout the video of Poor Everybody Else being performed at our show date!
Kenny Chesney has been known to do stadium shows throughout most of his career. His return to the Bryce Jordan Center was iconic, to say the least. I make sure that our captions are crafted for the artist and the venue - to create a memory like no other. Happy Valley waited 6,903 days for this exact moment!